S&P Dow Jones
Dow Jones is a leading authority in benchmarking and tracking stock market performance, as well as providing education to investors on portfolio strategies.
Type of Work
Print Design
Digital Design
01 Goal
News and information about global investments can change rapidly due to market fluctuations, making up-to-date insights essential for investors and industry leaders. As a layout artist, I was required to work quickly and efficiently while maintaining a keen attention to detail.
02 Challenge
With multiple business units, each with its own style requirements, the challenge was to seamlessly adapt to diverse brand identities while developing engaging designs under tight deadlines. Juggling this many assets also created inconsistencies among designers.
03 Approach
My role was to use branding guides to design compelling layouts for print and digital campaigns with fresh, engaging visuals. Additionally, I took the initiative to refine and standardize templates across the team, streamlining workflows and allowing designers to focus on creative work.
04 Outcome
My approach helped the team produce work more efficiently with fewer revisions, which enabled publications and campaigns to launch faster. This also created space for me to take on additional project responsibilities.
Clarity In Design.
These examples showcase my digital and print work, where I adapted the brands visual style into clean, cohesive layouts that balance clarity with impact. Each piece was designed to stay true to the brand’s identity while refining the details for stronger readability, consistency, and overall presence across different mediums.
Consistency That Works.
These style guide samples highlight the templates I created to help designers stay aligned when producing web assets during periods of high-volume design work. By establishing clear frameworks, I made it easier for the team to scale output efficiently while ensuring that every piece still reflected the brand’s visual identity.
