Verizon Wireless
Verizon is built on the core value of providing premium services with a strong emphasis on human connection. This philosophy is woven into every aspect of its brand, guiding the approach of every designer.
Type of Work
Digital Campaigns
01 Goal
As part of the visual design team, I developed promotional assets and collaborated with the UX team to design layouts for sales funnels and customer support. Our focus was on delivering fresh, creative solutions while working efficiently under tight deadlines.
02 Challenge
Designing for a high-traffic website demanded strict attention to a detailed style guide, where precision was key. The aim was to communicate clearly with customers while motivating them to engage further with product and service offerings.
03 Approach
I produced a range of digital assets, including homepage marquees and banner ads for web and mobile. With marquees being the first point of customer engagement, it was important to source and compose visuals that strengthened the ad concept and conveyed the message clearly.
04 Outcome
By balancing creativity with precision, the designs helped strengthen the overall user experience and supported key sales initiatives. The assets not only aligned seamlessly with the brand’s style guide but also boosted customer interaction by presenting messages that were clear and compelling.
Making The Call.
The following samples showcase some of the most impactful homepage marquees I created for the desktop experience on the website. Each was crafted to capture attention quickly, strengthen the brand’s voice and guide users seamlessly through their journey on the site. These designs were also adapted into a series of banner ads for the rest of the campaign.
